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听力文本如下：
Shawn says that the company needs to “rethink” its “marketing campaign.”
The verb “to rethink” (rethink) means to think about something again, or to think about another way to do something when the first way doesn't work well.
A “marketing campaign” (campaign) is a strategy for letting people know about a product or a service and making them want to buy it.
To rethink a marketing campaign, then, means to look carefully at the existing marketing campaign - the one you have right now - and find ways to make it better.
Shawn says that this is the way to target the right market.
“To target” means to aim for something or to try to reach something.
Our courses target people who are learning English as a second language.
Vision Corporation's advertising should be targeting the people who are interested in buying the type of product that the company offers.
Finally, Shawn says that he's “going to turn things over to Hannah, who will discuss the findings of her focus groups.”
He's “going to turn things over,” meaning he's going to let Hannah talk to the group.
She's going to talk about her findings.
“Findings” (findings) are the results of a research project, or the outcome - the conclusion of an investigation.
The findings of Hannah's focus groups, in this case, are the opinions of the people who were there, who gave their advice and suggestions about the company's product.
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