Work
Be a Ga
Whe
A )What motivates employees to do their jobs well? Competition with coworkers, for
some. The promise of rewards. for others. Pure enjoyment of problem-solning, fox a
B)Increasingly, companies are tapping into these desires directly through what has come
lucky
to be known as gamification essentially, turning work into a game. " Gamification
is about understanding what it is that makes games engaging and what game designers
them to other contexts such as the workplace and education, "explains Kevin
W erbach, a gamification expert who teaches at the Wharton School of Business at the
University of Pennsylvania in the United States
C)It might mean monitoring employee productivity on a digital leaderboard and ofering
prizes to the winners, or giving employees digital badges or stars for completing
certain activities. It could also mean training employees how to do their jobs through
video game platforms. Companies from Google to L'oreal to IBM to Wells Fargo m
known to use some degree of gamification in their workplaces. And more and zr
companies are joining them. A recent report suggests that the global gamification
market will grow from S 1. 65 billion in 2015 to S11. 1 billion by 2020
D)The concept of gamification is not entirely new, Werbach says. Companes, marketer
and teachers have long looked for fun ways to engage peple's reward-seeking r
competitive spirits. Cracker Jacks has been "gamilying its snack food by putr a
