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Bad news sells. If it bleeds, it leads, No news is good news, and good news is no news. Tt
classic rules for the evening broadcasts and the morning papers, But now that information is being spread and
monitored (l )in different ways, researchers are discovering new rules. By tracking people's e-mails and
online posts, scientists have found that good news can spread faster and farther than disasters and sob stones
The 'if it bleeds rule works for mass medi
Pennsylvania. "They want your eyeballs and don't care how you're feeling. But when
are a story with
restau
your friends, you care a
re how they react. You dont want them to think of you as a Debbie Downer
Researchers analyzing word-of-mouth communication -e-mails, Web posts and reviews, face-to-face
conversations found that it tended to be more positive than negative (i 81), but that didnt necessar
mean people preferred positive news. Was positive news shared more often simply because people experienced
more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a
particular set of news stories: thousands of articles on The New York Times website. He and a Penn colleague
analyzed
d'"list fo
his first findings was that articles in the science
section were much more likely to make the list than nou-science articles He found that science amazed Times
for o
readers and made them want to share this positive feeling with other
Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like
anger or anxiety, but not articles that left them
Iy sad. They needed to be aroused(激发) one wi
other. and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as
(调本
Dr. Berger explains in his new book, " Contagious: Why Things Catch On
32. What do the classic rules mentioned in the text apply to
D. Daily
C. Private e-mails.
A
B. They're good at telling stories
C
34. Which tended to be the most e-mailed according to Dr. Berger's research?
D
B
A Sports news
D Financial reviews
C. Personal accounts
