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small prize inside for more than 100 years, he adds, and the turn-of-the-century steel
magnate(E S )Charles Schwab is said to have often come into his factor
written the number of tons of steel produced on the past shift on the factory floor, thus
motivating the next shift of workers to beat the previous one
E)But the word" tion"and the widespread, conscious application of the concept
only began in earnest about five years ago, Werbach says. Thanks in part to video
mes, the generation now entering the work force is especially open to the idea of
having their work gamified. "We are at a point where in much of the developed world
the vast majority of young people grew up playing video games, and an increasingly
high percentage of adults play these video games too, "Werbach says
)A number of companies have sprung up-gameffective, Bunchball and Badgeville, to
name a few in recent years offering gamification platforms for businesses. The
platforms that are most effective turn employees ordinary job tasks into part of a rich
adventure narrative. "What makes a game game-like is that the player actually cares
about the outcome, Werbach says. " The principle is about understanding what is
motivating to this group of players, which requires some understanding of
psychology.”
G)Some people, Werbach says, are motivated by competition. Sales people often fall into
this category. For them, the right kind of gamification might be turning their sales
pitches into a competition with other team members, complete with a digital
leaderboard showing who is winning at all times. Others are more motivated by
collaboration and social experiences. One company Werbach has studied uses
gamification to create a sense of community and boost employees'morale(t: (
When employees log in to their computers, they're shown a picture of one of their
coworkers and asked to guess that person s nan
I) Gamification does not have to be digital. Mo
lonica Cornetti runs a company that
gamifies employee trainings. Sometimes this involves technology, but often it does
not. She recently designed a gamification strategy for a sales training company with a
I"storm chaser teams and competed in
