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UNIT 3 Buying and Selling Lesson 23 Push That Product

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UNIT 3 Buying and Selling Lesson 23 Push That Product
UNIT 3 Buying and Selling
第三单元 买与卖
Lesson 23: Push That Product
第二十三课: 推销产品
In 1900,Edwin Moore had an idea.
1900年,埃德温摩尔有一个想法。
He would make something useful that people would want to buy.
他想要做一些人们想买的有用的东西。
What was that thing?
那是什么东西?
It was a push-pin.
就是图钉。
A "push-pin" is a "pin" that you "push."
“图钉”是一种你可以“推”的“大头针”。
You push it into walls or bulletin boards.
你把它推进墙或者是布告板里。
Why?To hold up posters,maps and other papers.
为什么?为了固定住海报、地图或其他文件。
There is a push-pin holding up this piece of paper.
这有枚图钉固定住了这张纸。
Edwin Moore lived in the United States.
埃德温摩尔住在美国。
He made his first push-pins by himself.
他自己做出了第一批图钉。
For a little money,he bought some supplies and rented a room.
用了很少的钱,他买了一些原料,租了间房子。
Every afternoon and evening,he made push-pins.
每天下午和晚上,他做图钉;
Every morning,he sold them.
每天早晨,他把图钉卖掉。
Then,he bought more supplies and made more push-pins.
然后,他买更多的原料,做出更多的图钉。
Moore's first push-pins cost two dollars for 144 pins.
摩尔的第一批144枚图钉卖了两美元。
That's cheap!
很便宜!
One day,a company paid Moore a thousand dollars for some push-pins.
一天,一家公司支付给摩尔1000美元购买了一些推钉。
It was his first big success.
那是他第一次获得大的成功。
Hmmm...let's see...144 push-pins for two dollars.
哦……我们想想……144枚图钉卖两美元。
How many for a thousand dollars?
1000美元能买多少枚?
Yikes!That's seventy-two thousand push-pins!
呀!是七万两千枚!
I hope he had some help!
我希望他能得到一些帮助!
Have you ever pushed a product?
你曾经推销过产品吗?
If you "push a product" in English,what are you doing?
如果你用英语“推销一种产品”,你会怎么做?
Well,if it's a push-pin,you may be really pushing it.
哦,如果是图钉,你就真得推它。
But if you're "pushing" any other product,you are trying to sell it.
但如果你要“推销”其他产品,你就要努力地去卖它。
What's a good way to push a product?
什么是推销一种产品的好方法?
Advertising!
广告!
Lots of people bought Moore's push-pins.
很多人买摩尔的图钉。
They liked them!
他们喜欢它们!
Moore's business grew.
摩尔的生意越做越大。
In 1903,he began advertising his product across the United States.
1903年,他开始在全美为他的产品做广告。
His first ad was in a magazine called The Ladies Home Journal.
他的第一个广告刊登在一本叫做《妇女家庭杂志》上。
Today,the Moore family still owns the company and the Moore Push-Pin Company still makes push-pins.
如今,摩尔家族仍然拥有这家公司,摩尔图钉公司仍然在生产图钉。
It also makes more than two hundred other small,useful products.
他们还生产出两百多种其它小而实用的产品。
It has forty-one employees and a factory with a hundred machines.
公司有41名员工,还有一个拥有100台机器的工厂。
It advertises on the Internet.
公司在网上做广告。
It sells thousands of push-pins all over the world.
在全世界销售数以千计的图钉。
What's the price of a push-pin today?
现在一个推钉多少钱?
A box of one hundred push-pins costs about $4.95.
一盒100枚装的图钉卖4.95美元。
That's more expensive than in 1900,but it's still cheap!
比1900年要贵些,但仍很便宜!
ONE PUSH-PIN $0.05
一枚图钉0.05美元
Learning Tips
学习贴士
We can call a lady "madam."
我们称一位女士为“madam”。
LET'S DO IT!Talk about Mr.Moore with a partner.What did he do well?Why was he successful?Was advertising a good way to "push his product"?What else was important to his success?

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