新研究显示，在世界上最令人垂涎的天然成分中，芦荟显然处于领先地位。该植物以其强大的保湿特性而闻名，在全球不少于
37 个国家/地区中名列搜索最多的护肤成分之列。维生素 C 和视黄醇在 12 个国家/地区的搜索量最高的成分中排名第二。 Among the world's most coveted natural ingredients, aloe vera is clearly ahead of the game, new research reveals. The plant, known for its powerful moisturizing properties, tops the list of most searched skincare ingredients in no less than 37 countries worldwide. Vitamin C and retinol rank second as the most searched ingredients in 12 countries.
这场大流行改变了化妆品的面貌，使护肤品——最好是天然的——成为最受欢迎的产品。因此，消费者现在正在寻找基于一种或两种具有多种益处的成分的简化配方。专家建议网站 Skincare Hero [1] 通过分析有关该主题的 Google 数据，按国家和地理区域查看了最令人垂涎的成分。结果很明显：芦荟是全球 37 个国家中搜索量最高的护肤成分。
The pandemic has changed the face of cosmetics, making skincare products — preferably natural ones — rise to prime popularity. As a result, consumers are now looking for simplified formulas based on one or two ingredients with multiple benefits. Expert advice website Skincare Hero [1] looked at the most coveted ingredients by country, then by geographical area, by analyzing Google data on the subject. And the result is clear: aloe vera is the most searched skincare ingredient in 37 countries around the world.
补水，补水，补水
Hydration, hydration, hydration
正如之前的一项研究所见，补水是男性和女性护肤问题的核心。因此，得知一种具有强大保湿能力的成分在世界上的许多国家/地区受到欢迎，这也许并不令人惊讶。这种古老的植物生长在气候普遍温暖的地方，如北非、南美和地中海，主要以其高浓度的水分而闻名，使其成为干燥和脱水皮肤的绝佳盟友。
As seen in a previous study, hydration is at the heart of men's and women's skin care concerns. So, it's perhaps not all that surprising to learn that an ingredient with strong moisturizing powers is being embraced in many countries around the world. Grown in places with generally warm climates, such as North Africa, South America and the Mediterranean, this age-old plant is primarily known for its high concentration of water, making it a great ally for dry and dehydrated skin.
具体来说，芦荟在意大利、芬兰、瑞士、瑞典、葡萄牙、阿根廷、玻利维亚、智利、圭亚那、巴拉圭、哥斯达黎加、瓜德罗普岛、牙买加和巴拿马的护肤成分搜索结果中名列前茅。事实上，明星成分似乎在欧洲人和美国人中特别受欢迎。该研究还显示，关于芦荟搜索最多的问题莫过于：“芦荟能清除青春痘吗？”碰巧的是，这种植物具有治疗功效，这意味着它可以在对抗粉刺方面发挥作用。
In detail, aloe vera tops the skincare ingredient search results in Italy, Finland, Switzerland, Sweden, Portugal, Argentina, Bolivia, Chile, Guyana, Paraguay, Costa Rica, Guadeloupe, Jamaica and Panama. Indeed, it seems that the star ingredient is especially popular among Europeans and Americans. The study also reveals that the most searched question about aloe vera is none other than: "does aloe vera clear pimples?" As it happens, the plant has healing virtues, which means it can play a role in fighting acne.
维生素C
Vitamin C
世界各地的许多人现在都在寻找获得美丽、自然、没有噱头的皮肤的方法。这反映在最近对维生素 C 的热潮中，维生素 C 近几个月已成为化妆品的必备品。它不仅可以让肤色焕发光彩，还可以减少衰老迹象——这对世界上搜索最多的 12 个国家的居民来说是天赐之物。
Many people around the globe are now looking for ways of getting beautiful, natural skin, with no gimmicks. This is reflected in the recent craze for vitamin C, which has become a cosmetic must-have in recent months. Not only does it bring radiance to the complexion, but it can also reduce the signs of aging — a godsend for residents of the 12 countries in the world where it's the most searched ingredient.
其中主要包括希腊、塞尔维亚、斯洛文尼亚、马耳他、保加利亚甚至斐济。请注意，北美和南美的人们似乎对这种成分并不特别感兴趣，它仅在加勒比中心的圣文森特位居榜首。这一次，网友们最关心的问题是：“你应该每天使用维生素C精华液吗？”专家确实推荐的东西，他们建议在日霜中使用它。
These include Greece, Serbia, Slovenia, Malta, Bulgaria and even Fiji, mainly. Note that people in North and South America don't seem particularly interested in this ingredient, which only tops the list in St. Vincent, in the heart of the Caribbean. This time, internet users' top question is: "should you use vitamin C serum every day?" Something that is indeed recommended by specialists, who advise using it in a day cream.
控制老化迹象
Keeping the signs of aging in check
维他命C、视黄醇也是全球12个国家搜索量最高的成分。视黄醇家族的成员——一类源自维生素 A 的化合物——视黄醇现在被认为是最有效的抗衰老剂之一。对于法国、比利时、挪威、西班牙、墨西哥、巴西甚至哥伦比亚的人们来说，这似乎很重要，甚至必不可少。与许多旨在对抗衰老迹象的活性成分一样，互联网用户主要想知道从什么年龄开始使用视黄醇。
Neck and neck with vitamin C, retinol is also the top-searched ingredient in 12 countries around the world. A member of the retinoid family — a class of chemical compounds derived from vitamin A — retinol is now considered one of the most effective anti-aging agents. This seems to be important, even essential, for people in France, Belgium, Norway, Spain, Mexico, Brazil and even Colombia. As with many active ingredients intended to fight the signs of ageing, internet users are primarily wondering at what age to start using retinol.
请注意，“仅”七个国家/地区的搜索量领先的透明质酸仍然是美国、加拿大和澳大利亚的明星成分。
Note that hyaluronic acid, which leads searches in 'just' seven countries, is nevertheless the star ingredient in the United States, Canada, and Australia.
脚注
Footnotes
[1] 就本研究而言，Skincare Hero 使用 Google 搜索数据分析了全球平均每月搜索量。数据截至 2021 年 10 月是准确的。搜索最多的护肤成分是使用过去一年中每个国家/地区对每种成分的平均每月搜索量找到的。检查的一些成分包括芦荟、摩洛哥坚果油、甘油、透明质酸、荷荷巴油、白藜芦醇、视黄醇、维生素 C、玫瑰果油和乳木果油。
[1] For the purposes of this study, Skincare Hero analyzed the worldwide average monthly search volume using Google search data. Data is accurate as of October 2021. The most searched skincare ingredients were found using the average monthly searches in each country for each ingredient over the past year. Some of the ingredients checked include aloe vera, argan oil, glycerin, hyaluronic acid, jojoba oil, resveratrol, retinol, vitamin C, rosehip oil and shea butter.
芦荟在护肤品排行榜上名列前茅，成为世界上搜索量最大的成分
Aloe vera tops the skincare charts as the world's most-searched ingredient
