Euphoria 的 Storm Reid 是一名女演员、制片人、人道主义者和南加州大学学生，目前正在攻读戏剧和非裔美国人研究。但是将 New Balance 大使添加到这位 18 岁的令人印象深刻的成就列表中，因为她刚刚加入球队（其中已经包括贾登史密斯和运动员悉尼麦克劳克林）。 New Balance 被 Storm 赋予她的追随者（尤其是女性）权力的方式所吸引，让他们占据空间并占据他们的时刻——真的，谁不会呢？当 POPSUGAR 与 Storm 谈论合作伙伴关系时，其中将包括实施倡议、产品创建以及前台活动和广告牌，我们对她承担这个新角色的决心感到敬畏。
Euphoria's Storm Reid is an actress, producer, humanitarian, and USC college student currently studying Drama and African American Studies. But add New Balance ambassador to the 18-year-old's impressive list of achievements, because she just joined the squad (which already includes Jaden Smith and athlete Sydney McLaughlin). New Balance was attracted to the way Storm empowers her followers, particularly women, to take up space and claim their moment — and really, who wouldn't be? When POPSUGAR talked to Storm about the partnership, which will include carrying out initiatives, product creation, and fronting campaigns and billboards, we were in awe of her determination to take on this new role.
“运动鞋世界中的公平意味着继续为女性铺平道路——总体上和行业内——并在我们生产的一切事物中保持有目的性，无论是活动还是产品。对于年轻女性来说，看到自己的代表并表达自己的观点非常重要。看到其他女性感到被赋予权力、受到庆祝并取得成功。这就是我希望通过与 New Balance 的新合作伙伴关系所代表的，尤其是对于有色人种女性。我曾经是那个从 Zendaya 和 Keke Palmer 等名人身上找到灵感的小女孩，所以我想帮助女性感受到时尚，并激励下一代小女孩追随她们的梦想，夺取她们的时刻，”她说。
"Equity within the sneaker world means continuing to pave pathways for women — in general and within the industry — and being purposeful in everything we're producing, whether it be campaigns or products. It's so important for young women to see themselves represented and to see other women feel empowered, be celebrated, and succeed. And this is what I hope to represent through my new partnership with New Balance, especially for women of color. I was once that little girl that found inspiration in celebrities like Zendaya and Keke Palmer, so I want to help women feel seen through fashion and inspire the next generation of little girls to follow their dreams and claim their moments," she said.
请放心，里德自称是一个运动鞋迷。如果你在 Instagram 上关注她，你会看到她的收藏品有多么庞大，她甚至认为 Serena Williams 穿着 Off-White AF1 参加 Met Gala 是她最喜欢的时尚时刻之一。很明显，New Balance 也是她选择的合适品牌，因为她解释说，该团队真正了解他们的合作伙伴并在他们的职业生涯中为他们提供支持。在前面，您可以在 We Got Now 活动的视频中看到 Storm 明星，它发出积极的信息，即当您想要某样东西时，“等待不是一种选择”。然后，阅读 Storm 关于运动鞋的一些最佳引语，所有这些都证明她确实是前面照片中的运动鞋头。
Rest assured, Reid is a self-described sneakerhead. If you follow her on Instagram, you can see how vast her collection is shaping up to be, and she even counts Serena Williams wearing Off-White AF1s to the Met Gala as one of her all-time favorite fashion moments. It's clear that New Balance was the right brand for her to align with, too, as she explains that the team really gets to know their partners and supports them in their careers. Ahead, you can see Storm star in a video for the We Got Now campaign, sending out the go-getter message that when you want something, "waiting isn't an option." Then, read some of Storm's best quotes about sneakers, all of which prove she is, indeed, the sneakerhead she appears to be in the photos ahead.
Storm Reid Partners With New Balance: "I Want to Help Women Feel Seen Through Fashion"
