The surprising reason why Ocean Spray cranberry sauce labels are upside-down
New York (CNN Business)Perhaps one of the greatest mysteries of Thanksgiving is the cranberry sauce — and we're not talking about why people eat it: Why are the labels on Ocean Spray cans upside down?
Observant consumers have noticed that the labels on jellied cranberry sauce cans are flipped, meaning the rounded edge that's typically on the bottom of most canned goods is on top of Ocean Spray cranberry sauce cans.
According to Ocean Spray, that's intentional: It creates a seamless serving experience.
The cans are "filled and labeled upside down with the rounded edge on top and the sharp can-like edge on the bottom to keep the jelly whole," an Ocean Spray spokesperson told CNN Business. That creates an air bubble on the rounded side (a.k.a. the top) so customers can "can swipe the edge of the can with a knife to break the vacuum and the log will easily slide out."
This process has been in use since the early 2000s.
Adweek, which recently reported this important can caveat, noted that about 67 million cans are sold between Thanksgiving and Christmas.
But like other Thanksgiving meal staples, canned cranberry sauce might be hard to come by. The sauce has 79% availability across national retailers, which is down from 89% in that same period, according to IRI, a market research firm that tracks US retail sales.
Ocean Spray, a farmer co-operative that makes cranberry sauce and sells bagged cranberries, said that "consumers may experience some availability issues at times on a variety of cranberry products," because of supply chain issues. The co-op noted that it doesn't expect "significant impacts" on the availability of its products.
-- CNN Business' Danielle Wiener-Bronner contributed to this report.
Ocean Spray蔓越莓酱标签颠倒的惊人原因
纽约（美国有线电视新闻网）也许感恩节最大的谜团之一是蔓越莓酱——我们不是在谈论人们为什么吃它：为什么 Ocean Spray 罐上的标签是颠倒的？
细心的消费者已经注意到，蔓越莓酱果冻罐上的标签是翻转的，这意味着通常位于大多数罐头食品底部的圆形边缘位于 Ocean Spray 蔓越莓酱罐的顶部。
根据 Ocean Spray 的说法，这是有意为之：它创造了无缝的服务体验。
Ocean Spray 的一位发言人告诉 CNN Business，这些罐子“被倒满并贴上标签，顶部是圆形边缘，底部是尖锐的罐状边缘，以保持果冻完整。”这会在圆形的一侧（也就是顶部）产生一个气泡，这样顾客就可以“用刀子刷罐子的边缘来打破真空，原木很容易滑出。”
自 2000 年代初以来，该过程一直在使用。
最近报道了这一重要罐头警告的 Adweek 指出，感恩节和圣诞节之间大约售出了 6700 万罐。
但与其他感恩节主食一样，罐装蔓越莓酱可能很难买到。根据追踪美国零售销售的市场研究公司 IRI 的数据，这种酱汁在全国零售商中的供应率为 79%，低于同期的 89%。
生产蔓越莓酱和销售袋装蔓越莓的农民合作社 Ocean Spray 表示，由于供应链问题，“消费者有时可能会遇到各种蔓越莓产品的供应问题”。该合作社指出，它预计不会对其产品的可用性产生“重大影响”。
-- CNN Business 的 Danielle Wiener-Bronner 为本报告做出了贡献。
