这个感恩节周末提供了一场票房盛宴，其中包括今年迄今为止菜单上缺乏的两种类型：家庭电影和针对成人的非特许经营电影。
迪士尼的“Encanto”是一部以“汉密尔顿”创作者林-曼努埃尔米兰达创作的音乐为特色的动画电影，预计在为期五天的假期内在国内上映 3500 万美元——足以赢得周末。至于米高梅的“古驰之家”，一部由 Lady Gaga 和 Adam Driver 主演的真正的犯罪电影，这部电影可能会滑入第二位。
为了让影院真正复苏，家庭电影和非重启、前传或续集的电影对票房很重要。本周末的两部电影都是影院独有的，可能会给影院带来急需的票房冲击。
娱乐研究公司 Exhibitor Relations 的高级分析师杰夫·博克 (Jeff Bock) 表示：“要真正恢复——找到他们的电影脉搏——这些类型不仅必须以好于预期的数字首次亮相，而且还要在漫长的假期走廊中继续维持下去，”告诉 CNN Business。 “要让电影院真正团结起来，好莱坞需要多种流派来流行，而不仅仅是超级英雄拯救世界。”
全家人的乐趣
今年有很多家庭电影，比如“老板宝贝：家族企业”、“拉雅和最后的龙”、“汤姆和杰瑞”和“太空大灌篮：新遗产”，但这些电影都没有剧院专用。 “Encanto”将在影院上映一个月，然后在圣诞节前后登陆迪士尼+，这让电影院有很好的机会在观众呆在家里观看之前赚到钱。
博克指出，多年来，迪士尼在感恩节期间发行了《冰雪奇缘》和《海洋奇缘》等大家庭热门影片，虽然《恩坎托》没有对这些电影的期待，但它可能“正在争夺头把交椅”这周末。
由于儿童现在可以在美国接种疫苗，像“Encanto”这样的家庭电影也可能会得到推动。如果更多的孩子接种了疫苗，父母可能会更有信心带孩子去剧院。
另一方面，“古驰之家”的一个重要周末可能会成为今年成人剧中罕见的成功。
如果你看看今年的前十部电影，十部中有八部是来自特许经营的电影，比如“黑寡妇”，或者是续集，比如“没有时间去死”，还有“自由人”和“丛林巡航” “是仅有的两个异常值。
至于没有超级英雄、没有007拯救世界的电影，今年的票房也不少。
Lady Gaga 拯救世界？
根据 Comscore (SCOR) 的数据，诸如《最后的决斗》、《纽瓦克的众圣徒》、《苏荷的最后一夜》和《亲爱的埃文·汉森》等热门成人剧今年在国内的票房收入均不到 2000 万美元.
Boxoffice.com 的首席分析师肖恩·罗宾斯 (Shawn Robbins) 告诉 CNN Business，“由于与大流行有关的大量谨慎，35 岁以上的观众一直是电影回归的阻力之一”，但“古驰之家”可能会改变那。
“像《古驰之家》这样的明星云集的电影似乎证明了为什么电影院体验对于此类大型电影活动来说仍然是如此有吸引力和不可替代的环境，”他说。 “这是为让父母、阿姨、叔叔甚至年轻人在感恩节大餐后出去而量身定制的电影类型。”
虽然超级英雄电影是好莱坞的焦点（并且是在大流行之前），但对于剧院来说，多样化很重要。这包括像“Encanto”这样的家庭电影和像“House of Gucci”这样的老年人群电影。
“观众是多样化和复杂的，当它全力以赴时，票房也是如此，”罗宾斯说。 “漫画电影吸引了大部分注意力，它们当然接近行业的财务重心，但针对所有人群的各种内容一直并将永远是戏剧体验持续成功的组成部分。”
Thanksgiving weekend offers a box office feast for kids and adults
New York (CNN Business)This Thanksgiving weekend is offering a box office feast with two genres that have been lacking on the menu so far this year: family movies and non-franchise films aimed at adults.
Disney's "Encanto," an animated film featuring music written by "Hamilton" creator Lin-Manuel Miranda, is expected to have a $35 million domestic opening over the five-day holiday — enough to win the weekend. As for MGM's "House of Gucci," a true crime film starring Lady Gaga and Adam Driver, that film could slide into the No. 2 spot.
In order for theaters to truly recover, family films and films that aren't reboots, prequels or sequels are important to the box office. Both films this weekend are exclusive to theaters and could give a much needed box office jolt to theaters.
"To truly recover — to find their cinematic pulse — these genres will not only have to debut with better-than-expected numbers, but continue to sustain through the long holiday corridor," Jeff Bock, senior analyst at entertainment research firm Exhibitor Relations, told CNN Business. "For cinemas to truly rally, Hollywood needs multiple genres to pop, not just superheros saving the day."
Fun for the whole family
There have been plenty of family films this year, such as "The Boss Baby: Family Business," "Raya and the Last Dragon," "Tom and Jerry" and "Space Jam: A New Legacy," but none of those films were exclusive to theaters. "Encanto" will play in theaters for a month before hitting Disney+ around Christmas, which gives cinemas a great chance to rack up money before audiences can stay home and watch it.
Bock noted that over the years, Disney has released big family hits like "Frozen" and "Moana" over Thanksgiving, and while "Encanto" doesn't have the anticipation of those films, it could be "in competition for the top spot" this weekend.
Family films like "Encanto" could also get a boost since children can now get vaccinated in the US. If more children are vaccinated, parents may be more confident in taking kids out to theaters.
On the other end of the spectrum, a big weekend from "House of Gucci" could act as a rare success among adult dramas this year.
If you look at the top ten films of the year, eight of the ten are films either from a franchise, like "Black Widow," or a sequel, like "No Time to Die," with "Free Guy" and "Jungle Cruise" being the only two outliers.
As for films that don't have superheroes or 007 saving the world, many have not fared well this year at the box office.
Lady Gaga to save the day?
Buzzy adult dramas, such as "The Last Duel," "The Many Saints of Newark," "Last Night In Soho" and "Dear Evan Hansen," have all grossed less than $20 million domestically this year, according to Comscore (SCOR).
Shawn Robbins, chief analyst at Boxoffice.com, told CNN Business that audiences over the age of 35 have been "among the holdouts for a movie going return due to an abundance of caution relating to the pandemic" but "House of Gucci" could change that.
"A star-studded film like 'House of Gucci' looks to prove why the movie theater experience remains such an attractive and irreplaceable setting for such marquee movie events," he said. "This is the type of movie tailor made to get parents, aunts, uncles, and even young adults out after a big Thanksgiving meal."
While superhero movies are the focal point of Hollywood (and were before the pandemic), it's important for theaters to have variety. That includes family films like "Encanto" and films for an older demographic like "House of Gucci."
"Audiences are diverse and complex, and so too is the box office when it's firing on all cylinders," Robbins said. "Comic book films attract most of the attention, and they certainly are near the center of the industry's financial gravity, but a variety of content aimed at all demographics has always been and will always remain integral to the sustained success of the theatrical experience."
