华盛顿特区(美国有线电视新闻网)美国联邦贸易委员会表示,它正在考虑为美国企业起草新规则,以更严格地规范他们如何使用数据和算法,这是打击猖獗的科技公司的最新举措。
机构主席丽娜汗在 12 月 14 日致参议员理查德布卢门撒尔的一封信中宣布,这项努力可能会导致针对“商业监视和其他数据实践可能导致的危害”的“全市场要求”,并由参议员办公室分享星期五。
多年来,监管机构假定消费者可以通过撤销对被追踪的同意来保护自己免受掠夺性行为的侵害。但越来越明显的是,所谓的“通知和同意”方法存在“严重缺陷”,汗写道,他是一位直言不讳的科技行业评论家,他曾领导控制亚马逊、苹果、谷歌和 Facebook 等巨头。 (现在元)。她说,特别是,许多美国人觉得他们别无选择,只能以他们不同意的方式收集和使用他们的数据,只是为了参与现代生活。
潜在规则制定的宣布不仅是硅谷的一枪,硅谷率先使用数据来推动业务决策,而且越来越多的公司和行业已经将数据挖掘变成了有利可图的收入来源——范围不等从娱乐到保险再到零售。
汗的信是在 9 月参议院民主党人要求制定机构规则之后提出的,该规则将为消费者数据的使用设置护栏。
FTC considers drafting new regulations on data and algorithms to protect consumer privacy and civil rights
Washington, DC (CNN Business)The Federal Trade Commission says it's considering drafting new rules for US businesses that would more strongly regulate how they can use data and algorithms, in the latest move to clamp down on technology companies run amok.
The effort could lead to "market-wide requirements" targeting "harms that can result from commercial surveillance and other data practices," agency chair Lina Khan announced in a letter to Sen. Richard Blumenthal dated Dec. 14, and shared by the senator's office Friday.
For years, regulators presumed that consumers could protect themselves from predatory practices by revoking their consent to being tracked. But it has become increasingly obvious that that so-called "notice-and-consent" approach has "serious shortcomings," wrote Khan, a vocal tech industry critic who has led the charge on reining in giants like Amazon, Apple, Google and Facebook (now Meta). In particular, she said, many Americans feel they have no choice but to have their data harvested and used in ways they disagree with, simply to participate in modern life.
The announcement of a potential rule making is a shot across the bow not just of Silicon Valley, which pioneered the use of data to drive business decisions, but of the growing number of companies and industries that have turned data mining into lucrative revenue streams — ranging from entertainment to insurance to retail.
Khan's letter follows a September request by nine Senate Democrats for an agency rule making that would set guardrails on the use of consumer data.