Chief marketing officer
National average salary: $124,405 per year
Primary duties: In charge of marketing strategy, the chief marketing officer is responsible for advertising and branding for the company. As a CMO, you are also a researcher, staying up-to-date on trends, defining and attracting your customer base. Your position depends on sharp communication skills, as you construct broad marketing plans to reach customers and business partners alike.
Requirements: CMOs usually have at least a bachelor’s degree in marketing, though a master’s degree is generally preferred. Many employers will require you have at least ten years of experience in advertising or marketing, in addition to experience in management.
首席营销官
全国平均工资:$124,405 每年
主要职责:负责营销战略,首席营销官负责公司的广告和品牌推广。 作为 CMO,您也是一名研究人员,随时了解趋势,定义和吸引您的客户群。 您的职位取决于敏锐的沟通技巧,因为您可以制定广泛的营销计划来接触客户和业务合作伙伴。
要求:CMO 通常至少拥有市场营销学士学位,但通常首选硕士学位。 除了管理经验外,许多雇主会要求您至少拥有十年的广告或营销经验。
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