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看品牌学英语:阿玛尼(Armani) 英文奢侈品品牌简介

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  发表于 Dec 19, 2021 03:32:42 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Armani

Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. It is considered Italy’s second-biggest fashion group behind Prada.

The brand markets these products under several labels:Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), Armani Jeans, Armani Junior, and Armani Exchange. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry. In 2016, estimated sales of the company were around $2.65 billion. In 2017, Giorgio Armani announced that his company will close two of its fashion labels, Armani Collezioni and Armani Jeans, as part of the restructuring process for his company. While Armani Collezioni will merge back into the "Giorgio Armani" line, Armani Jeans will be mixed with the Emporio Armani line due to their similarities in styles and the use of the same brand logo.

Giorgio Armani is in collaboration with Emaar Properties, creating a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Hong Kong, Los Angeles, Tokyo, Shanghai, Seoul, and Dubai. The company already operates a range of cafés worldwide, in addition to a bar and nightclub.


阿玛尼

Giorgio Armani SpA,俗称阿玛尼,是由乔治·阿玛尼 (Giorgio Armani) 创立的意大利奢侈时装公司,设计、制造、分销和零售高级时装、成衣、皮具、鞋履、手表、珠宝、配饰、眼镜、化妆品和家居室内设计。它被认为是仅次于普拉达的意大利第二大时尚集团。

该品牌以多个品牌销售这些产品:Giorgio Armani Privé、Giorgio Armani、Armani Collezioni、Emporio Armani(包括 EA7)、Armani Jeans、Armani Junior 和 Armani Exchange。该品牌利用阿玛尼品牌与高级时装的联系,受益于其在时尚界的声望。 2016 年,该公司的估计销售额约为 26.5 亿美元。 2017 年,乔治·阿玛尼 (Giorgio Armani) 宣布,作为公司重组过程的一部分,他的公司将关闭旗下两个时尚品牌 Armani Collezioni 和 Armani Jeans。虽然Armani Collezioni 将重新合并到“Giorgio Armani”系列中,但Armani Jeans 将与Emporio Armani 系列混合,因为它们的风格相似且使用相同的品牌标志。

Giorgio Armani 与 Emaar Properties 合作,在米兰、巴黎、纽约、伦敦、香港、洛杉矶、东京、上海、首尔和迪拜等多个大城市创建了一系列豪华酒店和度假村。除了酒吧和夜总会,该公司已经在全球范围内经营着一系列咖啡馆。

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