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看品牌学英语:芬迪(Fendi)奢侈品品牌英文简介

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  发表于 Dec 19, 2021 03:36:29 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Fendi

Fendi  is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur and fur accessories, and for its leather goods.

The house of Fendi was launched in 1926 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome. From 1946, the five sisters Paola, Anna, Franca, Carla and Alda joined the company in its second generation as a family-owned enterprise and each owned 20 percent. Karl Lagerfeld joined Fendi in 1965 and became the creative director of the luxury fashion label's fur and women's ready-to-wear collection (launched in 1977).

In 1994, Paola Fendi handed over the presidency of the company to her younger sister Carla. Silvia Venturini Fendi, daughter of Anna, also joined the fashion house in 1994 and has since been the creative director for accessories and men's lines. By 1999, Fendi generated 32 percent of its business in furs and clothing, 40 percent in accessories and 28 percent in other activities, mostly licenses.


芬迪

Fendi 是一家意大利奢侈时装公司,生产皮草、成衣、皮具、鞋履、香水、眼镜、钟表和配饰。 Fendi 于 1925 年在罗马成立,以其皮草和皮草配饰以及皮具而闻名。

Fendi 品牌于 1926 年由 Adele 和 Edoardo Fendi 创立,当时是罗马 Via del Plebiscito 的一家皮草和皮革店。从 1946 年起,Paola、Anna、Franca、Carla 和 Alda 五姐妹作为家族企业加入了公司的第二代,每人拥有 20% 的股份。 Karl Lagerfeld 于 1965 年加入芬迪,并成为该奢侈时尚品牌皮草和女士成衣系列(1977 年推出)的创意总监。

1994 年,Paola Fendi 将公司总裁一职交给了她的妹妹 Carla。 Anna 的女儿 Silvia Venturini Fendi 也于 1994 年加入时装屋,此后一直担任配饰和男士系列的创意总监。到 1999 年,Fendi 的 32% 的业务来自皮草和服装,40% 的业务来自配饰,28% 的业务来自其他活动,主要是许可业务。

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