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看品牌学英语:范思哲(Versace)奢侈品品牌英文简介

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  发表于 Dec 19, 2021 03:41:44 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Versace

Gianni Versace S.r.l. usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The company produces upmarket Italian-made ready-to-wear and accessories, as well as haute couture pieces under the Atelier Versace brand.[6] The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. He hoped his company would have the same effect on people and on those who wore his clothes and shoes.

The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors but with style. The company announced in 2018 that it would stop using fur in its collections. On 25 September 2018, American Michael Kors Holdings acquired all outstanding shares in Gianni Versace S.r.l. for $2.12 billion (USD); the acquisition was completed on 31 December 2018, keeping on Donatella Versace as head of creative design.


范思哲

Gianni Versace S.r.l.通常简称为 Versace,是一家意大利奢侈时尚公司和商品名称,由 Gianni Versace 于 1978 年创立。该公司生产高档意大利制造的成衣和配饰,以及 Atelier Versace 品牌的高级时装。 [6]范思哲的标志是希腊神话人物美杜莎的头像。标志来自范思哲兄弟姐妹小时候玩耍的雷焦卡拉布里亚地区的废墟地板。 Gianni Versace 选择美杜莎作为标志,因为她让人们爱上了她,他们没有回头路。他希望他的公司对人们以及那些穿着他的衣服和鞋子的人产生同样的影响。

Versace 品牌以其创新设计而闻名,这些设计具有象征性的华丽印花和鲜艳的色彩,但又不失风格。该公司于 2018 年宣布将停止在其系列中使用毛皮。 2018 年 9 月 25 日,美国人 Michael Kors Holdings 收购了 Gianni Versace S.r.l. 的所有流通股。 21.2 亿美元(美元);收购于 2018 年 12 月 31 日完成,Donatella Versace 继续担任创意设计主管。

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