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看品牌学英语:拉尔夫·劳伦(Ralph Lauren)奢侈品牌英文简介

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  发表于 Dec 19, 2021 03:50:00 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Ralph Lauren

Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, and it produces products ranging from the mid-range to the luxury segments. They are known for the marketing and distribution of products in four categories: apparel, home, accessories, and fragrances. The Company's brands include the mid-range Chaps brand, to the sub-premium Lauren Ralph Lauren brand, to the premium Polo Ralph Lauren, Double RL, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, and Club Monaco brands, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands.

Ralph Lauren was one of several design leaders raised in the Jewish community in the Bronx, along with Calvin Klein and Robert Denning.

Lauren started The Ralph Lauren Corporation in 1967 with men's ties. At 28 years-old, Lauren worked for the tie manufacturer Beau Brummell. He persuaded the company's president to let him start his own line. Drawing on his interests in sports, Lauren named his first full line of menswear "Polo" in 1968. He worked out of a single "drawer" from a showroom in the Empire State Building and made deliveries to stores himself.


拉尔夫·劳伦

Ralph Lauren Corporation 是一家美国上市时装公司,由美国时装设计师 Ralph Lauren 于 1967 年创立。该公司总部位于纽约市,生产从中档到奢侈品的产品。他们以四类产品的营销和分销而闻名:服装、家居、配饰和香水。该公司的品牌包括中档 Chaps 品牌、次高档 Lauren Ralph Lauren 品牌、高档 Polo Ralph Lauren、Double RL、Ralph Lauren 童装、Denim & Supply Ralph Lauren 和 Club Monaco 品牌,直至全部奢侈 Ralph Lauren Purple Label 和 Ralph Lauren Collection 品牌。

拉尔夫·劳伦 (Ralph Lauren) 是在布朗克斯的犹太社区长大的几位设计领袖之一,其他人是卡尔文·克莱恩 (Calvin Klein) 和罗伯特·丹宁 (Robert Denning)。

劳伦于 1967 年创立了拉尔夫劳伦公司,主营男士领带。 28 岁时,劳伦在领带制造商 Beau Brummell 工作。他说服了公司总裁让他开始自己的生产线。凭借对运动的兴趣,劳伦于 1968 年将他的第一个全系列男装命名为“Polo”。他在帝国大厦陈列室的一个“抽屉”中工作,并亲自送货到商店。

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