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看品牌学英语:普拉达(Prada)奢侈品品牌英文简介

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  发表于 Dec 19, 2021 03:57:56 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Prada

Prada S.p.A. is an Italian luxury fashion house that was founded in 1913 by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories.

The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada – in Milan, Italy. Initially, the shop sold animal goods and imported English steamer trunks and handbags.

Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering his company. Ironically, Mario's son had no interest in the business, so it was Mario's daughter Luisa who succeeded Mario and ran Prada for almost twenty years. Luisa's daughter, Miuccia Prada, joined the company in 1970, eventually taking over from Luisa in 1978.[citation needed]

Miuccia began making waterproof backpacks out of Pocono, a nylon fabric. She met Patrizio Bertelli in 1977, an Italian who had begun his own leather goods business at the age of 24, and he joined the company soon after. He advised Miuccia on company business, which she followed. It was his advice to discontinue importing English goods and to change the existing luggage.


普拉达

Prada S.p.A. 是一家意大利奢侈时装公司,由马里奥·普拉达 (Mario Prada) 于 1913 年创立。它专营皮革手袋、旅行配饰、鞋履、成衣、香水和其他时尚配饰。

该公司于 1913 年由 Mario Prada 和他的兄弟 Martino 在意大利米兰创立,当时是一家皮具店 – Fratelli Prada。最初,这家商店出售动物商品和进口的英国蒸笼和手提包。

马里奥普拉达不相信女性应该在商业中占有一席之地,因此他阻止女性家庭成员进入他的公司。具有讽刺意味的是,马里奥的儿子对这项业务毫无兴趣,因此接替马里奥并经营普拉达近二十年的却是马里奥的女儿路易莎。 Luisa 的女儿 Miuccia Prada 于 1970 年加入公司,最终于 1978 年接替 Luisa。[需要引用]

Miuccia 开始用 Pocono 尼龙面料制作防水背包。 1977 年,她认识了意大利人 Patrizio Bertelli,他在 24 岁就开始了自己的皮具生意,并很快加入了公司。他就公司业务为 Miuccia 提供建议,她也跟进了。他的建议是停止进口英国商品并更换现有的行李箱。

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