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看品牌学英语:爱马仕(Hermès)奢侈品品牌英文简介

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  发表于 Dec 19, 2021 04:02:51 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Hermès

Hermès International S.A., or simply Hermès air-MEZ,  is a French luxury goods manufacturer established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse. Nadège Vanhee-Cybulski is the current creative director.

Thierry Hermès was born in Krefeld, Germany, to a French father and a German mother. The family moved to France in 1828. In 1837, Hermès first established a harness workshop in the Grands Boulevards quarter of Paris, dedicated to serving European noblemen. He created high-quality wrought harnesses and bridles for the carriage trade, winning several awards including the first prize in its class in 1855 and again in 1867 at the Expositions Universelles in Paris.

Hermès's son, Charles-émile, took over management from his father in 1880 and moved the shop to 24 rue du Faubourg Saint-Honoré, where it remains. With the help of his sons Adolphe and émile-Maurice, Charles-émile introduced saddlery and started selling his products retail. The company catered to the élite of Europe, North Africa, Russia, Asia, and the Americas. In 1900, the firm offered the Haut à Courroies bag, specially designed for riders to carry their saddles with them.


爱马仕

Hermès International S.A.,或简称 Hermès air-MEZ,是一家成立于 1837 年的法国奢侈品制造商。它专门生产皮革制品、生活配饰、家居用品、香水、珠宝、手表和成衣。自 1950 年代以来,它的标志是带有马匹的 Duc 马车。 Nadège Vanhee-Cybulski 是现任创意总监。

蒂埃里·爱马仕 (Thierry Hermès) 出生于德国克雷菲尔德,父亲是法国人,母亲是德国人。 1828 年全家移居法国。 1837 年,爱马仕首先在巴黎的 Grands Boulevards 区建立了一家马具作坊,专门为欧洲贵族服务。他为马车行业创造了高质量的锻制马具和缰绳,赢得了多个奖项,包括 1855 年和 1867 年在巴黎世界博览会上的同类奖项中的一等奖。

Hermès 的儿子 Charles-émile 于 1880 年从他父亲手中接过管理权,并将这家店搬到了 24 rue du Faubourg Saint-Honoré,并保留至今。在儿子 Adolphe 和 émile-Maurice 的帮助下,Charles-émile 推出了马具,并开始零售销售他的产品。该公司迎合了欧洲、北非、俄罗斯、亚洲和美洲的精英。 1900 年,该公司推出了 Haut à Courroies 包,专为骑手携带马鞍而设计。

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