Nike
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Jordan Brand and Converse. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
耐克
耐克公司是一家美国跨国公司，从事鞋类、服装、设备、配饰和服务的设计、开发、制造以及全球营销和销售。该公司总部位于俄勒冈州比弗顿附近的波特兰都会区。它是全球最大的运动鞋和服装供应商和运动器材的主要制造商，其 2020 财年（截至 2020 年 5 月 31 日）的收入超过 374 亿美元。截至 2020 年，它在全球拥有 76,700 名员工。 2020 年，仅该品牌价值就超过 320 亿美元，成为体育行业中最有价值的品牌。此前，在 2017 年，耐克品牌价值为 296 亿美元。耐克在 2018 年财富 500 强美国公司总收入排行榜中位列第 89 位。
公司于 1964 年 1 月 25 日由比尔·鲍尔曼 (Bill Bowerman) 和菲尔·奈特 (Phil Knight) 创立，前身为“蓝丝带体育”，并于 1971 年 5 月 30 日正式更名为耐克公司。公司名称取自希腊胜利女神耐克。 .耐克以自有品牌销售其产品，以及耐克高尔夫、耐克 Pro、耐克+、Air Jordan、耐克开拓者、空军 1、耐克扣篮、Air Max、Foamposite、耐克滑板、耐克 CR7 以及包括 Jordan Brand 和交谈。从 1995 年到 2008 年，耐克还拥有 Bauer Hockey，之前拥有 Cole Haan、Umbro 和 Hurley International。除了制造运动服和设备外，该公司还以 Niketown 的名义经营零售店。耐克赞助全球众多知名运动员和运动队，拥有备受认可的“Just Do It”商标和 Swoosh 标志。
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