Adidas
Adidas AG (stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at 21.915 billion.
The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival.
The three stripes are Adidas' identity mark, having been used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of 1,600 euros and two bottles of whiskey, became so successful that Dassler described Adidas as "The three stripes company".
阿迪达斯
阿迪达斯股份公司（自 1949 年起命名为阿迪达斯）是一家德国跨国公司，成立并总部位于德国黑措根奥拉赫，设计和制造鞋履、服装和配饰。它是欧洲最大的运动服装制造商，也是仅次于耐克的全球第二大运动服装制造商。它是阿迪达斯集团的控股公司，该集团由锐步运动服装公司、德国足球俱乐部拜仁慕尼黑 8.33% 的股份和奥地利健身科技公司 Runtastic 组成。阿迪达斯 2018 年的收入为 219.15 亿欧元。
这家公司由阿道夫·达斯勒 (Adolf Dassler) 在他母亲的家中创立； 1924 年，他的哥哥鲁道夫以 Gebrüder Dassler Schuhfabrik（“达斯勒兄弟鞋厂”）的名义加入了他的行列。达斯勒协助开发了用于多项体育赛事的尖刺跑鞋（尖刺）。为了提高带钉运动鞋的质量，他从以前的重金属钉鞋过渡到使用帆布和橡胶。达斯勒说服美国短跑运动员杰西欧文斯在 1936 年夏季奥运会上使用他手工制作的鞋钉。 1949年，兄弟关系破裂后，阿道夫创立了阿迪达斯，鲁道夫创立了彪马，成为阿迪达斯的商业对手。
三条纹是阿迪达斯的身份标志，曾作为营销辅助用在该公司的服装和鞋履设计上。阿迪达斯于 1952 年以 1,600 欧元和两瓶威士忌的价格从芬兰体育公司 Karhu Sports 手中收购了这个品牌，该品牌非常成功，以至于达斯勒将阿迪达斯描述为“三条纹公司”。
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