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看品牌学英语:卡地亚(Cartier)珠宝奢侈品品牌英文简介

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  发表于 Dec 19, 2021 04:39:43 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Cartier

Cartier International SNC, or simply Cartier, is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964. The company maintains its headquarters in Paris, although it is a wholly owned subsidiary of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Maisons) in London, New York, and Paris.

Cartier is regarded as one of the most prestigious jewellery manufacturers in the world. As of 2021, the brand appears to be steadily on the rise and Forbes Most Valuable Brand List shows that Cartier has moved up three spaces, from 59th in 2018 to 56th in 2020. With a growth of 14% value over the previous year, a brand value of $12.2 B and revenue of $6.2 B.

Cartier has a long history of sales to royalty. King Edward VII of Great Britain referred to Cartier as "the jeweller of kings and the king of jewellers." For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia and the House of Orléans.


卡地亚

卡地亚国际 SNC,或简称卡地亚,是一家法国奢侈品集团,设计、制造、分销和销售珠宝和手表。该公司由 Louis-François Cartier 于 1847 年在巴黎创立,一直由家族控制,直到 1964 年。公司总部仍设在巴黎,但它是瑞士历峰集团的全资子公司。卡地亚在 125 个国家/地区经营着 200 多家商店,在伦敦、纽约和巴黎设有三个 Temples(Historical Maisons)。

卡地亚被认为是世界上最负盛名的珠宝制造商之一。截至2021年,该品牌似乎在稳步上升,福布斯最有价值品牌榜显示,卡地亚从2018年的第59位上升到2020年的第56位。 价值比上一年增长14%,一个品牌价值为 $12.2 B,收入为 $6.2 B。

卡地亚拥有向皇室销售的悠久历史。英国国王爱德华七世称卡地亚为“国王的珠宝商和珠宝商的国王”。爱德华七世在 1902 年的加冕典礼上订购了 27 顶王冠,并于 1904 年向卡地亚颁发了皇家令状。西班牙、葡萄牙、俄罗斯和奥尔良家族的法院很快也发出了类似的令状。

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