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看品牌学英语:优衣库(Uniqlo)服饰品牌英文简介

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  发表于 Dec 19, 2021 04:49:06 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Uniqlo

Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer. The company is a wholly owned subsidiary of Fast Retailing Co., Ltd.

A Yamaguchi-based company, Ogori Shōji (which, until then, had been operating men's clothing shops called "Men's Shop OS") was founded in March 1949 in Ube, Yamaguchi.

In May 1984, it opened a unisex casual wear store in Fukuro-machi, Naka-ku, Hiroshima, under the name "Unique Clothing Warehouse". Initially, the brand was going to be registered as a shortened contraction of "unique clothing". However, in 1988, during administration work in Hong Kong for registering the brand, staff in charge of registration misread the "C" as "Q", and that is how the brand name was born. Tadashi Yanai then changed the store name to "uniqlo" across Japan. In September 1991, the name of the company was changed from "Ogori Shōji" to "Fast Retailing", and by April 1994, there were over 100 Uniqlo stores operating throughout Japan.


优衣库

Uniqlo Co., Ltd. 是一家日本休闲装设计师、制造商和零售商。 公司是迅销集团的全资子公司。

1949 年 3 月在山口县宇部市成立了一家位于山口的公司 Ogori Shoji(在此之前一直经营名为“Men's Shop OS”的男装店)。

1984年5月,以“Unique Clothing Warehouse”为名,在广岛县中区袋町开设了男女皆宜的休闲服装店。 最初,该品牌将注册为“独特服装”的缩写。 然而,1988年,在香港注册商标的行政工作中,负责注册的工作人员将“C”误读为“Q”,品牌名称就这样诞生了。 Tadashi Yanai 随后将店名更改为“优衣库”。 1991年9月,公司名称由“小郡商事”变更为“Fast Retailing”,到1994年4月,优衣库在全日本经营的店铺超过100家。

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