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迪奥(Dior)奢侈品品牌英文简介

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  发表于 Dec 19, 2021 08:27:41 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Dior

Christian Dior SE, commonly known as Dior, is a French luxury fashion house[2] controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH.

The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. This brand just sells shoes and clothing and can only be bought in Dior stores. Haute couture is under the Christian Dior Couture division. Pietro Beccari has been the CEO of Christian Dior Couture since 2018.

The House of Dior was established on 16 December 1946[10][6] at 30 Avenue Montaigne in Paris. However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac. Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. The new couture house became a part of "a vertically integrated textile business" already operated by Boussac. Its capital was at FFr 6 million and workforce at 80 employees. The company was really a vanity project for Boussac and was a "majorly owned affiliate of Boussac Saint-Freres S.A. Nevertheless, Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac's reputation as a "control freak". Dior's creativity also negotiated him a good salary.


迪奥

Christian Dior SE,俗称Dior,是一家法国奢侈时装公司[2],由法国商人Bernard Arnault 控制并担任主席,Bernard Arnault 也是全球最大的奢侈品集团LVMH 的负责人。 Dior 本身持有 LVMH 42.36% 的股份和 59.01% 的投票权。

该公司由最初来自诺曼底的法国时装设计师 Christian Dior 于 1946 年创立。这个品牌只卖鞋子和衣服,只能在迪奥店里买到。高级时装隶属于 Christian Dior Couture 部门。自 2018 年以来,Pietro Beccari 一直担任 Christian Dior Couture 的首席执行官。

迪奥之家于 1946 年 12 月 16 日[10][6] 在巴黎蒙田大道 30 号成立。然而,目前的 Dior 公司庆祝“1947”作为开业年份。 Dior 得到了富商 Marcel Boussac 的经济支持。 Boussac 最初邀请 Dior 为 Philippe et Gaston 设计,但 Dior 拒绝了,希望以自己的名义重新开始,而不是重振一个老品牌。新的时装屋成为 Boussac 已经经营的“垂直整合的纺织业务”的一部分。其资本为 600 万法郎,员工人数为 80 人。该公司实际上是 Boussac 的一个虚荣项目,并且是“Boussac Saint-Freres SA 的主要附属公司。然而,Dior 被允许在他的同名品牌中扮演当时不寻常的重要角色(法律领导,公司的非控股股权,和三分之一的税前利润),尽管 Boussac 被称为“控制狂”。Dior 的创造力也为他带来了丰厚的薪水。

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