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新百伦(New Balance)运动服饰品牌英文简介

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  发表于 Dec 19, 2021 08:39:02 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


New Balance

New Balance (NB) is an American sports footwear and apparel brand that was established in 1906. The brand was originally associated with the New Balance Arch Support Company. Today the brand is associated with New Balance Athletics, Inc., an American multinational corporation and its parent New Balance, Inc., a Jim Davis owned holding company that owns New Balance Athletics, Inc. New Balance Athletics, Inc. and New Balance, Inc. are both based in the same headquarters located in Boston, Massachusetts.

New Balance is one of the world's major sports footwear and apparel manufacturers and maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their most popular models such as the 990 model—in contrast to its competitors, which often manufacture exclusively outside the United States and Europe. New Balance claims to differentiate their products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company has made total profits of approximately $69 billion since 1992.

New Balance is a private owned company that includes brands Aravon, Dunham, and New Balance. They totaled 4.4 Billion Dollars in revenue in 2020 and are made up of 7,000 employees.


新百伦

New Balance (NB) 是一个美国运动鞋履和服装品牌,成立于 1906 年。该品牌最初与 New Balance Arch Support Company 相关联。今天,该品牌与美国跨国公司 New Balance Athletics, Inc. 及其母公司 New Balance, Inc. 相关联,后者是 Jim Davis 拥有的控股公司,拥有 New Balance Athletics, Inc. New Balance Athletics, Inc. 和 New Balance, Inc. 均位于马萨诸塞州波士顿的同一总部。

New Balance 是世界主要的运动鞋类和服装制造商之一,在美国和英国均设有制造工厂,面向欧洲市场,在那里生产一些最受欢迎的款式,例如 990 款式——与其竞争对手相反,后者通常只在美国和欧洲以外的地方生产。 New Balance 声称通过技术特征来区分他们的产品,例如混合凝胶插入物、鞋跟稳定器和更多的尺寸选择,特别是对于非常窄或非常宽的宽度。自 1992 年以来,该公司的总利润约为 690 亿美元。

New Balance 是一家私人拥有的公司,旗下品牌包括 Aravon、Dunham 和 New Balance。他们在 2020 年的总收入为 44 亿美元,由 7,000 名员工组成。

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