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劳力士(Rolex)手表品牌英文简介

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  发表于 Dec 19, 2021 08:45:44 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Rolex

Rolex SA is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England, the company registered the word 'Rolex' as the brand name of its watches in 1908, and it became Rolex Watch Co. Ltd. in 1915. After World War I, the company moved its base of operations to Geneva because of the unfavorable economy in the United Kingdom. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name (montre is French for a watch (timepiece)); it later became Rolex SA. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.

Rolex SA and its subsidiary Montres TUDOR SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands.

Rolex did not produce their watches in-house since its foundation until the early 21st century where they bought over the components' manufacturers which made the watches for Rolex, notably Aegler. Rolex's past business model consists of purchasing all the watch components from third-party manufacturers and finishing the final assembly in the Rolex headquarters.

Rolex's respected late founder, Hans Wilsdorf's philosophy was 'Only great marketing is needed to make a company successful'


劳力士

劳力士 SA 是一家在英国成立的瑞士手表设计师和制造商,总部位于瑞士日内瓦。该公司于 1905 年由汉斯·威尔斯多夫和阿尔弗雷德·戴维斯在英国伦敦创立,名为 Wilsdorf and Davis,1908 年将“劳力士”一词注册为其手表的品牌名称,并于 1915 年成为劳力士手表有限公司。在第一次世界大战期间,由于英国经济不景气,该公司将其运营基地迁至日内瓦。 1920年,汉斯·威尔斯多夫在日内瓦注册了Montres Rolex SA为新公司名称(montre在法语中是手表(timepiece)的意思);它后来成为劳力士 SA。自 1960 年以来,该公司一直归汉斯威尔斯多夫基金会所有,这是一个私人家族信托。

劳力士 SA 及其子公司 Montres TUDOR SA 设计、制造、分销和维修劳力士和帝舵品牌下销售的手表。

劳力士自成立以来一直没有在内部生产手表,直到 21 世纪初,他们收购了为劳力士制造手表的组件制造商,尤其是 Aegler。劳力士过去的商业模式包括从第三方制造商购买所有手表部件,并在劳力士总部完成总装。

劳力士受人尊敬的已故创始人汉斯·威尔斯多夫 (Hans Wilsdorf) 的哲学是“只有出色的营销才能使公司取得成功”

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