Levi’s
Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when German immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a west coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco.
German immigrant Levi Strauss started his trading business at the 90 Sacramento Street address in San Francisco and then moved the location to 62 Sacramento Street. In 1858, the company was listed as Strauss, Levi (David Stern & Levis Strauss) importers clothing, etc.
Jacob Davis, a Latvian immigrant, was a Reno, Nevada tailor who frequently purchased bolts of denim cloth from Levi Strauss & Co.'s wholesale house. After one of Davis's customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the money needed to purchase a patent, so he wrote to Strauss suggesting that they go into business together. After Strauss accepted Davis's offer, on May 20, 1873, the two men received U.S. Patent 139,121 from the United States Patent and Trademark Office. The patented rivet was later incorporated into the company's jean design and advertisements. Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of denim overalls only began in the 1870s. In 1890, the rivet patent went into public domain, lot numbers were assigned the products that were being manufactured, and "501" was used to designate the famous copper-riveted waist overalls.
李维斯
Levi Strauss & Co. 是一家美国服装公司，以其 Levi's 牛仔裤品牌而闻名于世。它成立于 1853 年 5 月，当时德国移民 Levi Strauss 从巴伐利亚州的布滕海姆搬到加利福尼亚州的旧金山，在他兄弟的纽约干货业务的西海岸开设了一家分公司。虽然公司在特拉华州注册，但公司总部位于旧金山的李维斯广场。
德国移民 Levi Strauss 在旧金山的萨克拉门托街 90 号地址开始了他的贸易业务，然后将地点搬到了萨克拉门托街 62 号。 1858年，公司被列为施特劳斯、列维（David Stern & Levis Strauss）服装等进口商。
拉脱维亚移民雅各布·戴维斯 (Jacob Davis) 是内华达州里诺市的一名裁缝，他经常从 Levi Strauss & Co. 的批发店购买牛仔布。在戴维斯的一位客户不断购买布料来加固撕裂的裤子后，他想到了使用铜铆钉来加固拉力点，例如口袋角和纽扣底部。戴维斯没有足够的钱购买专利，所以他写信给施特劳斯，建议他们一起做生意。施特劳斯接受戴维斯的提议后，于 1873 年 5 月 20 日，两人从美国专利商标局获得了美国专利 139,121。获得专利的铆钉后来被纳入公司的牛仔裤设计和广告中。与广告宣传相反，Levi Strauss 在加利福尼亚淘金热（1849 年达到顶峰）期间将他的第一条牛仔裤卖给了淘金者，而牛仔工作服的制造始于 1870 年代。 1890年，铆钉专利进入公有领域，对正在生产的产品进行批号，用“501”来表示著名的铜铆钉腰工作服。
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