Swatch
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches.
The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories.
Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller.
斯沃琪
Swatch 是一家瑞士制表商，由 Ernst Thomke、Elmar Mock 和 Jacques Müller 于 1983 年创立。 它是斯沃琪集团的子公司。 Swatch 产品线是为了应对 1970 年代和 1980 年代的“石英危机”而开发的，当时廉价、电池供电、石英调节的手表正在与更成熟的欧洲手表制造商竞争，这些制造商专注于主要生产机械手表的手工工艺。
Swatch 这个名字是“second watch”的缩写，因为这些手表是作为休闲的、一次性的配件。
Swatch 于 1980 年代初开始开发，当时 ETA SA 的首席执行官 Ernst Thomke 领导着一个由 Elmar Mock 和 Jacques Müller 领导的小型手表工程师团队。
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