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欧莱雅(L'Oréal)化妆品品牌英文简介

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  发表于 Dec 19, 2021 09:37:07 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


L'Oréal

L'Oréal S.A.  is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.

In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the Germans. L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United States operation. Israeli historian Michael Bar-Zohar describes this in his book, Bitter Scent.


欧莱雅

L'Oréal S.A. 是一家法国个人护理公司,总部位于 Hauts-de-Seine 的 Clichy,在巴黎设有注册办事处。它是世界上最大的化妆品公司,在染发、护肤、防晒、彩妆、香水和护发等领域开展了多项业务。

20 世纪初,年轻的法国化学家尤金·保罗·路易斯·舒勒 (Eugène Paul Louis Schueller) 开发了一种染发剂配方,称为 Oréale。 Schueller 自己配制和制造产品,然后他决定将这些产品卖给巴黎的美发师。 1919 年 7 月 31 日,舒勒注册了他的公司,Société Française de Teintures Inoffensives pour Cheveux(法国安全染发公司)。最终成为欧莱雅的公司的指导原则是在美容领域进行研究和创新。 1920 年,该公司雇用了三名化学家。到 1950 年,团队已达 100 人;到 1984 年是 1,000,而今天(2020 年)大约是 88,000。

Schueller 为 La Cagoule 在欧莱雅总部提供了资金支持并举行了会议。 La Cagoule 是一个暴力的法国法西斯倾向和反共组织,其领导人组建了一个政党社会革命运动(MSR,社会革命运动),在被占领的法国支持维希与德国人的合作。二战后,欧莱雅聘请了该集团的几名成员担任高管,例如担任美国业务首席执行官的雅克·科雷兹 (Jacques Corrèze)。以色列历史学家 Michael Bar-Zohar 在他的书《苦味》中描述了这一点。

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