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雅诗兰黛(Estée Lauder)化妆品品牌英文简介

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  发表于 Dec 19, 2021 09:49:25 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Estée Lauder

The Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.

The company began in 1946 when Estée Lauder and her husband Joseph Lauder began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All purpose Creme, and Creme Pack. Two years later, in 1948 they established their first department store account with Saks Fifth Avenue in Manhattan.

Over the next 15 years, they expanded the range and continued to sell their products in the United States. In 1960, the company started its first international account in the London department store Harrods. The following year it opened an office in Hong Kong.


雅诗兰黛

雅诗兰黛公司是一家美国跨国制造商和护肤品、化妆品、香水和护发产品营销商,总部位于纽约市曼哈顿中城。 该公司拥有多元化的品牌组合,通过数字商务和零售渠道进行国际分销。

该公司成立于 1946 年,当时雅诗兰黛和她的丈夫约瑟夫兰黛开始在纽约市生产化妆品。 他们最初只携带四种产品:卸妆油、润肤露、Super Rich All purpose Creme 和 Creme Pack。 两年后的 1948 年,他们在曼哈顿的 Saks Fifth Avenue 开设了第一个百货商店账户。

在接下来的 15 年里,他们扩大了范围并继续在美国销售他们的产品。 1960 年,公司在伦敦百货公司 Harrods 开设了第一个国际账户。 次年,它在香港开设了办事处。

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