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潘婷(Pantene )化妆品品牌英文简介

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  发表于 Dec 19, 2021 10:01:41 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Pantene

Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble in 1985 in order to compete in the "beauty product" market rather than only functional products.

The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful." Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line. The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior.


潘婷

潘婷是宝洁旗下的护发产品品牌。 该产品线于 1945 年由 Hoffmann-La Roche 首次在欧洲推出,该品牌基于泛醇作为洗发水成分。 1985年被宝洁公司收购,目的是在“美容产品”市场竞争,而不仅仅是功能产品。

该品牌最著名的产品成为二合一洗发水和调理配方 Pantene Pro-V(Pantene Pro-Vitamin)。 该产品因 1989 年的广告活动而广为人知,其中时装模特说:“不要因为我很漂亮而恨我。” 凯利·勒布洛克和伊曼作为第一位说出这句话的电视女发言人而臭名昭著。 这条线受到女权主义者的批评,并成为“令人讨厌的”自恋行为的流行文化标语。

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