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兰蔻(Lancôme)化妆品品牌英文简介

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  发表于 Dec 19, 2021 10:25:18 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Lancôme

Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices.

Founded in 1935 by Guillaume d'Ornano and his business partner Armand Petitjean in France, as originally a fragrance house. The name "Lancôme" was inspired by the forest of Lancosme that lies in the Indre valley in the heart of France in the region of Brenne - the name was chosen by Guillaume's wife Elisabeth d'Ornano. The roses in the area inspired the company's symbol of the single golden rose.

Lancôme launched its first five fragrances in 1935 at the World's Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Petitjean entered into the luxury skincare market, launching Nutrix, his first "all-purpose repair cream" in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L'oreal in 1964, and quickly became part of its luxury products division.


兰蔻

兰蔻是一家法国奢侈香水和化妆品公司,在全球范围内分销产品。 Lancôme 隶属于欧莱雅奢侈品部门,该部门是其母公司,提供高端价格的奢华护肤品、香水和化妆品。

由 Guillaume d'Ornano 和他的商业伙伴 Armand Petitjean 于 1935 年在法国创立,最初是一家香水公司。 “兰蔻”这个名字的灵感来自位于法国中心布伦地区安德尔山谷的兰蔻森林——这个名字是由纪尧姆的妻子伊丽莎白·德奥纳诺选择的。该地区的玫瑰激发了公司的单一金玫瑰象征。

兰蔻于 1935 年在布鲁塞尔世界博览会上推出了前五款香水:Tendre Nuit、Bocages、Conquete、Kypre 和 Tropiques。 Petitjean 进入奢侈品护肤市场,于 1936 年推出了他的第一款“万能修复霜”Nutrix,随后是彩妆、化妆品和护肤品。兰蔻于 1964 年被欧莱雅收购,并迅速成为其奢侈品部门的一部分。

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