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贝玲妃(Benefit)化妆品品牌英文简介

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  发表于 Dec 19, 2021 10:30:27 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Benefit

Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries. It is a subsidiary of LVMH.

Twin sisters and founders Jean and Jane Ford were born in Indiana. After they attended Indiana University, the two later appeared in commercials for Calgon bath products before moving to San Francisco.

The decision of opening their own business was merely based on a coin toss, with the options being either a casserole cafe or a beauty boutique. Initially founded as a beauty boutique named The Face Place in 1976 in San Francisco's Mission District, the shop specialized in quick-fix products for beauty dilemmas. Their first product was a blush and lip tint called "Rose tint", now renamed "benetint". The Fords originally created the rose flushed tint for an exotic dancer who was in need of a nipple tint. Benetint is most famously known by this story, and it remains the company's best-selling product, with over 10 million bottles sold. The Face Place later moved to Kearny Street in downtown San Francisco in the 1980s, and with the move came the debut of their original lip-plumping product, lip plump.


贝玲妃

Benefit Cosmetics LLC 是一家化妆品制造商,总部位于加利福尼亚州旧金山,在 30 多个国家/地区的 2,000 多个柜台销售。它是 LVMH 的子公司。

双胞胎姐妹和创始人 Jean 和 Jane Ford 出生在印第安纳州。在他们进入印第安纳大学后,两人后来在搬到旧金山之前出现在卡尔冈沐浴产品的广告中。

开办自己的企业的决定只是基于掷硬币的决定,选择是砂锅咖啡馆或美容精品店。该店最初于 1976 年在旧金山的 Mission 区成立,最初是一家名为 The Face Place 的美容精品店,专门提供快速修复产品以解决美容难题。他们的第一个产品是一种名为“玫瑰色”的腮红和唇色,现在更名为“benetint”。福特夫妇最初为一位需要乳头色调的异国情调舞者创造了玫瑰红色调。 Benetint 最著名的是这个故事,它仍然是公司最畅销的产品,销量超过 1000 万瓶。 The Face Place 后来在 1980 年代搬到了旧金山市中心的 Kearny Street,随之而来的是他们最初的丰唇产品 lip plump 的首次亮相。

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