纽约 (CNN Business) 剧院需要一个英雄,而蜘蛛侠及时出现。
据其工作室索尼 (SNE) 称,漫威系列的最新电影《蜘蛛侠:无家可归》(Spider-Man: No Way Home) 创造了国内首周末票房纪录,预计票房收入为 2.53 亿美元。
这是票房历史上第三高的首映周末,也是 12 月最高的首映周末。这部电影比最初的预测高出 1.23 亿美元。只有 2019 年的“复仇者联盟:终局之战”和 2018 年的“复仇者联盟:无限战争”开放给更多人。
就近期的票房回报而言,这部电影仅用了一天的时间就成为大流行期间任何电影的最高票房。此外,《无路可归》仅用了一个周末就成为 2021 年票房最高的电影。开幕式也是蜘蛛侠系列和索尼影业的最佳开场。
据制片厂称,这部电影迄今为止在全球的票房收入为 5.872 亿美元。
周日,索尼影业董事长兼首席执行官汤姆·罗斯曼 (Tom Rothman) 谈到了这部电影的历史性成功。
“本周末具有历史意义的《蜘蛛侠:无路可归》结果来自世界各地,面对众多挑战,再次肯定了独家戏剧电影在以远见和决心制作和营销时可以产生的无与伦比的文化影响, ”罗斯曼在一份声明中说。 ”
Comscore (SCOR) 的高级媒体分析师 Paul Dergarabedian 告诉 CNN Business,“电影院一直在寻找一位英雄,而蜘蛛侠却突然出现并挽救了局面。”
Dergarabedian 还称开幕式“令人惊讶”,并表示“这给受大流行影响严重打击的行业带来了精神和票房的提振,可能会延续到新的一年。”
“可以说是票房历史上最重要的周末,《蜘蛛侠:无家可归》的表现在改变叙事的能力方面不容小觑,”他补充道。 “它重申了电影院作为最可行、最相关和最受喜爱的娱乐机构之一的地位。”
这部电影——汤姆·赫兰德和赞达亚饰演彼得·帕克和 MJ,他们在漫威多元宇宙中与恶棍作战——带来了比有史以来最成功的大片更高的首映周末。其中包括“星球大战:原力觉醒”、“复仇者联盟”和“黑豹”。
虽然其他票房记录过去有所下降,但本周末的《无路可归》尤其令人印象深刻。
影院迫切需要一些好消息,因为不断上升的 Covid 病例威胁着将潜在的电影观众留在家中,而流媒体已成为观众在舒适的沙发上观看大型电影的一种更重要的方式。
尽管 Omicron 的变体导致纽约市的百老汇演出取消并迫使“周六夜现场”停止直播,但“无路回家”——目前是影院独有的——能够带来创纪录的票房回报观众。
'Spider-Man: No Way Home' swings to third biggest opening in box office history
New York (CNN Business)Theaters needed a hero, and Spider-Man swung in just in time.
"Spider-Man: No Way Home" — the latest movie in the Marvel series — notched a record breaking opening weekend at the domestic box office by bringing in an estimated $253 million, according to its studio, Sony (SNE).
That is the third highest opening weekend in box office history and also the highest opening weekend for the month of December. The film blew past its original projections by $123 million. Only 2019's "Avengers: Endgame" and 2018's "Avengers: Infinity War" opened to larger numbers.
In terms of recent box office returns, it took only one day for the film to become the highest grossing opening of any movie during the pandemic. Also, it took only one weekend for "No Way Home" to become the highest grossing film of 2021. The opening was also the best for the Spider-Man franchise and for Sony Pictures.
The film has made $587.2 million worldwide so far, according to the studio.
Tom Rothman, chairman and CEO of Sony Pictures spoke to the film's historic success on Sunday.
"This weekend's historic 'Spider-Man: No Way Home' results, from all over the world and in the face of many challenges, reaffirm the unmatched cultural impact that exclusive theatrical films can have when they are made and marketed with vision and resolve," Rothman said in a statement. "
Paul Dergarabedian, senior media analyst at Comscore (SCOR), told CNN Business that "movie theaters have been looking for a hero and Spider-Man swung in and saved the day."
Dergarabedian also called the opening "astonishing" and said it "gives an industry hard hit by the effects of the pandemic both a spiritual and box-office boost that could carry forward into the new year."
"As arguably the most important weekend in box-office history, the implications of 'Spider-Man: No Way Home's' performance cannot be overstated in terms of its ability to change a narrative," he added. "It reaffirms the movie theater's place as one of the most viable, relevant, and beloved entertainment institutions."
The film — stars Tom Holland and Zendaya as Peter Parker and MJ as they battle villains from across the Marvel multiverse — brought in a higher opening weekend than some of the most successful blockbusters of all time. That includes "Star Wars: The Force Awakens," "The Avengers" and "Black Panther."
While other box office records have fallen in the past, this weekend for "No Way Home" is particularly impressive.
Theaters desperately needed some good news, as rising Covid cases threaten to keep would-be moviegoers at home and streaming became a more dominant way for viewers to watch big movies from the comfort of their couch.
"No Way Home" — which is exclusive to theaters for the time being — was able to bring in record box office returns even as the Omicron variant caused Broadway shows to cancel in New York City and forced "Saturday Night Live" to pull its live audience.