纽约（美国有线电视新闻网商业频道）“Woke”可能不是描述美国企业时想到的第一个形容词。但一些 CEO 将他们的不觉醒作为荣誉徽章。
本周，当贝莱德首席执行官拉里芬克为他的公司为让公司对其环境和社会影响负责的努力进行辩护时，他向批评他的批评者表示了点头，他们指责他将自由主义议程强加给企业。
“这不是一个社会或意识形态议程，”他在备受关注的年度致客户信中写道。 “这不是‘醒来'。这就是资本主义。”
译文：华尔街，不要被这种行善的方式激怒——这对企业有利。
可以肯定的是，芬克的公司管理着超过 10 万亿美元的资产，他并没有错：研究表明，具有强大环境、社会和治理规范的公司往往在长期财务上表现更好。
ESG 或社会责任投资是一种新的视角，通过它可以通过评估公司的非财务指标来评估它们，例如它们对环境的影响（ESG 中的“E”）。社会方面涉及公司与员工、供应商和客户的关系——不仅仅是股东。治理包括公司在高管薪酬、股东权利、领导力甚至内部控制等问题上的表现。
围绕 ESG 传达的信息归结为：做正确的事情本身是否有价值，或者只有当它有助于底线时才有价值？
“两者兼而有之，”晨星美洲可持续发展研究负责人乔恩·黑尔 (Jon Hale) 说。 “可持续投资......试图通过说，‘嘿，关注你的 ESG 相关问题，投资者过去并没有真正促使你去做。但同时，让我们想想你对世界的更广泛影响。' "
What CEOs are really saying when they lash out against 'woke' America
New York (CNN Business)"Woke" probably isn't the first adjective that comes to mind when describing Corporate America. But some CEOs are wearing their non-wokeness as a badge of honor.
This week, when BlackRock CEO Larry Fink defended his firm's efforts to hold companies accountable for their environmental and social impact, he included a nod to his critics who've accused him of forcing a liberal agenda on businesses.
"It is not a social or ideological agenda," he wrote in his closely watched annual letter to clients. "It is not 'woke.' It is capitalism."
Translation: Don't be angered by this do-gooder approach, Wall Street — this is just what's good for business.
To be sure, Fink, whose firm has more than $10 trillion in assets under management, isn't wrong: Studies show that companies with strong environmental, social, and governance norms tend to perform better financially over the long term.
ESG, or socially responsible investing, is a new lens through which companies can be evaluated by assessing them on non-financial metrics, such as their impact on the environment (the "E" in ESG). The social aspect concerns companies' relationships with employees, suppliers and customers -- not just stockholders. And governance encompasses how a company comports itself on such matters as executive pay, shareholder rights, leadership and even its own internal controls.
The messaging around ESG comes down to this: Is doing the right thing valuable in and of itself, or only if it helps the bottom line?
"It's a little bit of both," says Jon Hale, the head of sustainability research for the Americas at Morningstar. "Sustainable investing...is trying to improve companies by saying, 'Hey, take care of your ESG-related issues that investors used to not really prod you to do. But also, let's think about your broader impact on the world.'"
