What to expect at Apple's first product event of the year
(CNN) Apple (AAPL) is about to hold its first big product event of 2022 and the focus will be on performance. That likely means faster chips, more devices with 5G connectivity and more powerful cameras.
At a virtual event on Tuesday, which has the tagline "peek performance," Apple is expected to announce several product updates, including a big upgrade to its MacBooks and iMacs, powered by the second iteration of its in-house processor. But the unofficial star of the event may be an updated iPhone SE.
Apple is rumored to be planning a 5G version of the SE, its more affordable iPhone model, which could boost demand for its core smartphone business. In January, Apple reported record revenue during the all-important holiday quarter fueled in part by demand for its latest lineup of iPhones.
However, the event comes at a time of some turbulence for Apple and the broader business community. Apple recently announced that it would stop selling products in Russia amid the ongoing conflict with Ukraine. Like other companies, Apple has also had to confront supply chain issues for its products in recent months, though CEO Tim Cook previously said supply chain delays over the holiday shopping season have since improved.
Apple's event will be livestreamed on its website, YouTube and other social media platforms. It is set to kick off at 10:00 a.m. PT/1:00 p.m. ET. Here's a closer look at what to expect:
An affordable 5G iPhone
While Apple typically launches its flagship iPhone devices in the fall, the rumor mill indicates it could introduce its third iPhone SE this week. Apple initially released the device in 2017 and updated it in 2020.
The new version is expected to run on Apple's faster A15 Bionic chip, feature an updated camera that shoots 4K video and could drop the classic notch usually found at the top. But it's the expected 5G capability that could be the ultimate draw for customers, by giving them access to the faster wireless network at a more affordable price point -- or at least that may be Apple's hope.
"We still have not seen an overwhelming demand for it from our consumer smartphone surveys," said Anthony Scarsella, an analyst at market research firm IDC. "It just happens that most new devices entering the market are 5G enabled; it's more of a supply-side push."
But he does believe the expected $399 price point -- the same as the current iPhone SE -- will appeal to first-time buyers, as well as those looking to switch from Android and people who prefer smaller screens.
A 5G iPad Air
The next-generation iPad Air is also said to be getting the same A15 processor as the new iPhone SE, along with 5G connectivity and a new front-facing camera.
New Macs
Apple is expected to show off new versions of its 13-inch MacBook Pro, Mac mini and 24-inch Mac, as well as a completely redesigned MacBook Air -- all with the company's rumored M2 silicon chip, according to a recent Bloomberg report.
Apple launched its first in-house M1 silicon chipset for its computer lineup in 2020, shifting away from years of using a one-size-fits-all option from Intel. At the time, Apple claimed it was the world's fastest CPU core and fastest integrated graphics in a personal computer. A year later, Apple introduced its M1 Pro and M1 Max processors to the 14-inch and 16-inch MacBook Pro line.
CEO remarks on war in Ukraine
Cook often kicks off company keynotes by addressing major topics in the news, so it wouldn't be a surprise if he addresses the war in Ukraine.
In late February, Cook tweeted: "I am deeply concerned with the situation in Ukraine. We're doing all we can for our teams there and will be supporting local humanitarian efforts. I am thinking of the people who are right now in harm's way and joining all those calling for peace."
A potential surprise
Last year, alongside a new iPad Pro, colorful iMacs and a purple iPhone, Apple also unveiled AirTags, a Tile-like Bluetooth locator that attaches to and helps you find items such as keys, wallets, laptops or even your car. So it's possible Apple could have a hidden gadget or two hiding in the wings this year, too.
(美国有线电视新闻网)苹果(AAPL)即将举行 2022 年的首场大型产品盛会,重点将放在性能上。这可能意味着更快的芯片、更多具有 5G 连接性的设备和更强大的摄像头。 在周二的一次虚拟活动中,其标语是“窥视性能”,预计苹果将宣布几项产品更新,包括对其 MacBook 和 iMac 的重大升级,由其内部处理器的第二次迭代提供支持。但该活动的非官方明星可能是更新的 iPhone SE。
有传言称,苹果计划推出 SE 的 5G 版本,这是一款价格更实惠的 iPhone 机型,这可能会提振对其核心智能手机业务的需求。 1 月份,苹果公布了在最重要的假日季度的创纪录收入,部分原因是对其最新系列 iPhone 的需求。
然而,这一事件发生之际,苹果公司和更广泛的商业界都出现了一些动荡。苹果最近宣布,由于与乌克兰的持续冲突,它将停止在俄罗斯销售产品。与其他公司一样,苹果最近几个月也不得不面对其产品的供应链问题,尽管首席执行官蒂姆库克此前曾表示,假日购物季的供应链延迟已经有所改善。
Apple 的活动将在其网站、YouTube 和其他社交媒体平台上进行直播。它定于太平洋时间上午 10:00/下午 1:00 开始。东部时间。下面仔细看看会发生什么:
负担得起的 5G iPhone
虽然苹果通常会在秋季推出其旗舰 iPhone 设备,但有传言称它可能会在本周推出其第三款 iPhone SE。苹果最初于 2017 年发布了该设备,并于 2020 年对其进行了更新。
新版本预计将在 Apple 更快的 A15 仿生芯片上运行,配备更新的摄像头,可以拍摄 4K 视频,并且可以放弃通常位于顶部的经典缺口。但是,预期的 5G 功能可能会成为客户的最终吸引力,让他们以更实惠的价格访问更快的无线网络——或者至少这可能是苹果的希望。
市场研究公司 IDC 的分析师安东尼·斯卡塞拉 (Anthony Scarsella) 表示:“我们的消费者智能手机调查仍然没有看到对它的巨大需求。” “碰巧的是,大多数进入市场的新设备都支持 5G;这更多是供应方面的推动。”
但他确实相信,预期的 399 美元价格点——与当前的 iPhone SE 相同——将吸引首次购买者,以及那些希望从 Android 切换到更喜欢小屏幕的人。
5G iPad Air
据说下一代 iPad Air 也将配备与新 iPhone SE 相同的 A15 处理器,以及 5G 连接和新的前置摄像头。
新 Mac
据彭博社最近的一篇报道,预计苹果将展示其 13 英寸 MacBook Pro、Mac mini 和 24 英寸 Mac 的新版本,以及完全重新设计的 MacBook Air——所有这些都配备了该公司传闻中的 M2 硅芯片。
Apple 于 2020 年为其计算机系列推出了其首款内部 M1 硅芯片组,摆脱了多年来使用英特尔一刀切的选择。当时,Apple 声称它是个人电脑中世界上最快的 CPU 内核和最快的集成显卡。一年后,Apple 将其 M1 Pro 和 M1 Max 处理器引入 14 英寸和 16 英寸 MacBook Pro 系列。
CEO谈乌克兰战争
库克经常以新闻中的主要话题来开始公司的主题演讲,所以如果他谈到乌克兰的战争也就不足为奇了。
2 月下旬,库克在推特上写道:“我对乌克兰的局势深感担忧。我们正在为那里的团队竭尽所能,并将支持当地的人道主义工作。我在想那些现在处于危险之中的人并加入所有呼吁和平的人。”
潜在的惊喜
去年,除了新的 iPad Pro、色彩缤纷的 iMac 和紫色 iPhone,Apple 还推出了 AirTags,这是一种类似于 Tile 的蓝牙定位器,可以连接并帮助您找到钥匙、钱包、笔记本电脑甚至汽车等物品。因此,苹果今年也有可能隐藏一两个隐藏的小工具。